I bring wide-ranging experience in agency, product development and enterprise settings, from problem definition to delivery. The work samples here have been curated to illustrate breadth. All of this work was realized by teams - my individual contributions are noted. I’m always happy to discuss work in detail in person.
At USAA my work has been focused on design direction, design research, experience strategy, 1:1 team management and managing up and sideways within a large, matrixed enterprise environment. At the organization level, I work as part of the larger leadership group to help build and codify the practice.
I’m currently only able to present more detailed work in an in-person context.
I led the experience design team that created the omni-channel experience for Patrón’s “Cocktail Lab.” The Cocktail Lab supports the brand by education around the use of various Patron products, through curated recipes, personalized recommendations and education. In addition to consistently boosting engagement for the brand, this work won an OMMA award, and was featured in a Forrester Wave report.
Razorfish - Team lead and experience direction, client management, VUI, IXD, prototyping & testing
The JnJ Customer Connect application was redesigned to meet real user needs by smoothing and simplifying transactions in a B2B setting, and required research with global stakeholders to ensure gain inputs from markets in North America, EMEA and APAC.
The EIFU work increased access and ease of use for medical equipment reference manuals for surgical personnel.
Razorfish - Team lead, experience direction, research and synthesis
Our team did contextual research in 3 markets to identify needs to drive the second iteration of the Sleep IQ app, which introduced both a redesign and ‘family’ functionality to the service to support a new children’s product. This work won an innovation award at CES in 2015
Mutual Mobile - Team leadership, experience direction, client management, product strategy, research, testing, & synthesis, IXD, prototyping & testing
I contributed significantly to the definition of the Nike Football app, which had two-fold functionality: Messaging and location-based services to help soccer players find more games, and an exclusive channel for early product releases for “sneakerheads.” This project required navigating a complex creative environment that included AKQA and HUGE King/Coyle. The app was released on iOS and Android for the 2014 World Cup and heavily leveraged by Nike marketing and athletes for the global event.
Mutual Mobile - Team leadership, definition, product strategy, research & synthesis, IXD, prototyping & testing
After they had acquired new technology, our team helped guide product owners from First Data through in-context qualitative research in the field to uncover needs and behaviors to inform a better designed POS system.
Mutual Mobile - Experience direction, product strategy, team lead, research and synthesis, client management
I co-led a team to design and build a new recruiting platform that expressed their value proposition for JP Morgan Chase, North America.
T3 - Team leadership, client management, definition content strategy, research & synthesis, IA, IXD
One of my first projects after pivoting out of exhibit design and into UX was the redesign of the prescription benefits experience for a Fortune 10 company.
We worked with a complicated stockholder environment comprised of our studio, and both CVS and BCG.
Designkitchen (WPP) - Interaction design, information architecture
My major contributions at the Shedd were design of key elements of the Polar Play Zone Children’s exhibit, the service model and orientation space for the beluga encounter experience, and landscape and habitat elements in the oceanarium remodel (a $50M project.) I also designed the Jellies exhibit, one of the most highly-rated experiences over the past decade.
Creative direction, interior architecture, furniture design, interpretive design, prototyping, design documentation and construction administration.